Assessing Personal Branding among Staff Nurses

Document Type : Original Article

Authors

1 Nursing Administration Faculty of Nursing Sohag University Egypt

2 Nursing Administration Faculty of Nursing Ain Shams University

3 Nursing Administration Faculty of Nursing Sohag University

Abstract

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Background: Personal branding is a systematic approach wherein individuals endeavor to promote themselves. A personal brand allows an individual to become unique and also positively affect one’s personal and professional life. Aim of the study: The current study aimed to assessing personal branding among staff nurses. Design: A descriptive design was used.  Setting: The study was conducted at Ain-shams hospital. Subjects: The study subjects include (186) out of (350) staff nurses. Tools: one tool was used namely personal branding questionnaire. Results: More than half of the studied staff nurses (53.2%) had low level of personal branding. Conclusion: More than half of the studied staff nurses had low level regarding their total personal banding. Recommendations: Implement ongoing and systematic in-service instructional initiatives on personal branding and marketing for nursing personnel and holding frequent meetings or seminars for knowledge sharing. Further research is recommended as studying the influence of personal branding on organizational citizenship behavior.

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